Ad Sales Marketing Lead

WarnerMedia New York, NY

About the Job

WarnerMedia has some of the most recognizable brands that continue to drive the social fabric of our world. From cutting-edge breaking news stories on CNN, up-to-the-minute sports coverage on Turner Sports & Bleacher Report, the characters we grew up loving on Cartoon Network to the shows we love today on TBS, TNT, and truTV. WarnerMedia continues to be the gold standard in first class television programming and a demonstrated leader in digital content. Including our sister companies, HBO and Warner Bros that complete the WarnerMedia family, we tell the stories the world wants to hear.

The Job

WarnerMedia seeks an Ad Sales Marketing Lead. The Marketing Lead will report directly to the head of Ad Sales and will manage Branded Content Studios, News, Entertainment, and Portfolio Marketing, Brand Innovation, Presentation Design and Trade and Event marketing for Ad Sales. This role will be expected to bring thought leadership, rigor, insight, creativity, and digital expertise to drive marketing and creative strategy across Ad Sales.

The Daily

  • Responsible for the development and execution of a clearly defined brand strategy and marketplace image that positions WarnerMedia for consistent business growth, enhances brand equity, drives commercial preference, and clearly communications our unique value proposition in the market.
  • Work closely with Ad Sales leadership team to understand financial targets and goals to effectively develop marketing programs that drive revenue.
  • Partner across the Sales Leadership team to develop and execute Upfront strategy and events
  • Works closely with team to develop brand building partnerships that can be deployed to support the launch of major tentpole events as well as long term sustaining presence in the marketplace- key point person to support deal negotiations with external partners as well as gain alignment with internal partners (Sales, Product, PR, PPO, etc.)
  • Partner with Research to cultivate data-driven marketing strategies that deliver innovative and efficient paths to the consumer (including digital marketing, social marketing, content marketing, customer acquisition/retention, CRM etc)
  • Strong consumer knowledge and ability to use consumer research to help shape strategic plans to develop branded experiences to reinforce brand objectives
  • Partner with Product Marketing to communicate and package our innovative product offerings
  • Oversee future-state marketing campaigns for marketing content and products that harmonize new and traditional communication strategies and tactics
  • Drive innovative approach to both digital and live trade marketing and industry events to build the WarnerMedia brand
  • Meet with clients as needed to discuss the marketplace or sell-in marketing programs.
  • Meet with ad sales regularly to understand marketplace challenges and opportunities
  • Create compelling, high-impact content for the digital, marketing campaigns, press and sales tools
  • Ensure quality of internal and external messaging and presentation material Maintain and executes 3rd party marketing partnership initiatives

The Essentials

  • Accomplished and respected industry leader with 15+ years of relevant experience in marketing and/or brand management for linear and digital brands
  • Proven leadership in directing major projects with a team of internal staff, outside agencies and/or consultants.
  • In-depth understanding of the digital and linear media industry, and competitive landscape
  • Strong conceptual thinker who drives and fosters a culture of innovation and creativity
  • Impeccable communication (written and verbal) and sales presentation skills
  • Strong presence and comfort operating at the highest levels both internally and externally
  • Extremely organized with ability to effectively manage multiple, time-sensitive projects and competing priorities, across teams and functions
  • Proven leadership and people management skills with ability to foster teamwork and collaborative thinking in and across teams
  • Ability to lead a large team, exercising discretion and independent/sound judgment, while excelling in a fast-paced, results-oriented environment
  • Extensive knowledge of media (TV, digital, advanced media, programmatic (Cable & Broadcast TV, Internet, Digital platforms, etc.) and entertainment

The Perks

• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer for eligible employees
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands