Data Management and Analysis
- Acquire and compile structured and unstructured data, verifying its quality, accuracy, and reasonableness.
- Perform analyses of historical data to surface trends and insights using advanced analytical methods.
- Validate analytical techniques employed by other analysts.
- Develop expertise in key subject areas (e.g., audience targeting, client journey, marketing channel usage, and marketing content).
Reporting and Visualization
- Prepare and deliver visualizations and internal presentations that translate analytic insights into tangible, actionable solutions for business partners to implement.
- Develop, own, and manage recurring analytic or reporting processes.
Project Management and Strategy
- Engage with internal partners to understand business strategy, questions, and goals.
- Bring structure to business requests, translate requirements into an analytical project approach, and lead projects through completion.
- Delegate tasks and provide tactical and strategic guidance to peers.
- Proactively identify opportunities within the business to contribute to its growth and success.
- Participate in special projects and perform other duties as assigned.
Mentorship and Knowledge Sharing
- Foster a culture of continuous learning and innovation in analytics tools and methods.
- Proactively expand knowledge of business and analytics, share best practices, and document them.
- Serve as a subject matter expert for the team and the analytic organization.
Cross-Functional Collaboration
- Partner with teams in Marketing, CXD, Engineering, and Finance to deliver integrated insights.
- Participate in cross-divisional data projects and resolve operational challenges.
Qualifications
- Experience: Over five years in analytics, data science, or business intelligence.
- Education: Bachelor's degree in a relevant field
- Technical Skills: Proficiency in SQL, Tableau, Python, PySpark and cloud platforms like AWS and Snowflake.
- Communication Skills: Strong skills in communication, presentation development, and stakeholder engagement.
- Data Visualization: Experience with tools like Tableau and Power BI.
- Marketing knowledge is a plus!