SEO Senior Editor

Univision Miami, FL

About the Job

Univision is seeking a talented SEO Senior Editor to join the Univision Digital Audience Development team. The candidate must have extensive SEO experience within the media industry and must be knowledgeable about Hispanic journalism in the US. Working from our Miami office, you will lead the planning and execution of all SEO strategy for our Entertainment, Sports, and News digital properties.

The successful candidate will understand how to grow Univision's digital audience and increase engagement through SEO best practices and leverage breaking news and special events to position Univision as a top publisher. As a member of the Audience Development team, you will collaborate with Univision's editorial teams to understand audience behaviors and increase loyalty. This individual must be a strategic and creative thinker, a self-starter, and a collaborator willing to learn and share ideas.

Job Responsibilities

  • Rapidly grow organic search referrals across all digital verticals: news, entertainment, and sports
  • Train editors and oversee newsroom SEO efforts to coordinate search-focused coverage among multimedia teams
  • Manage SEO editors assigned to the different vertical teams
  • Establish SEO planning best practices around major events and breaking news in coordination with managing editors
  • Establish SEO best practices around evergreen content to increase discoverability
  • Support managing editors in SEO-first content creation initiatives
  • Communicate search traffic changes to the newsroom and help editors craft strategies for growing search traffic
  • Work with technical SEO team on keyword research opportunities and communicate keyword plans to editorial teams
  • Coordinate with the technical SEO team to communicate changes to SEO best practices to the newsroom
  • Leverage existing Univision properties across different verticals to engage with audience
  • Develop workflow with editorial teams to integrate audience development and SEO practices with editorial calendars, social calendars, and business priorities
  • Work within audience development team to ensure promotion and distribution of relevant SEO articles and pages
  • Identify and report product necessities to improve SEO
  • Regularly benchmark performance against main competitors and other media publishers
  • Weekly and monthly performance report to upper management and editorial teams
Required Skills & Experience

  • Bachelor's degree or equivalent experience
  • Minimum of 5+ years of SEO experience in news
  • Experience capitalizing on SEO in a breaking news environment
  • Working knowledge of video-based SEO
  • Excellent communication skills and ability to communicate keyword optimization ideas to individual editors
  • Excellent planning capabilities and experience creating robust keyword plans
  • Strong technical SEO familiarity and the ability to discuss site and CMS changes with product and development teams
  • Familiarity with best-in-class SEO and analytics tools including SEM Rush, Keywords Everywhere, Google Analytics 360 and Google Data Studio
  • Deep knowledge of the web and ability to interpret and manage data

Desired Skills & Experience

  • Fluent in Spanish (read and write)
  • Strong analytics skills
  • Experience in Hispanic media within the US
  • Understanding of Hispanic journalism in the US

Eligibility Requirements

  • Must be willing to work from home until further notice
  • Must be willing to work from office in Miami in the near future
  • Employment/education will be verified
  • Applicants must be currently authorized to work in the United States on a full-time basis