Fan Experience Assistant

University of Michigan Athletic Department Ann Arbor, MI

About the Job

Job Description
Job Summary

The purpose of the Game Presentation & Fan Experience team is to engage, inspire and entertain our audience by producing exciting, unique and memorable experiences, while maintaining the University of Michigan brand and its traditions; to create an emotional connection between the fans, the teams and the student-athletes. The Fan Experience Assistant is responsible for assisting with the overall fan experience and game presentation to enhance the fan and student-athlete experience at Michigan athletic events and increase audience engagement through creativity and innovation, continuous improvement, brand consistency and collaborative processes.


  • Develop new concepts and coordinate activations that enhance the game day presentation for assigned sports, including themes, promotions, interactive elements, video features, sponsor content and traditional elements.
  • Produce and write game scripts, PA scripts and timelines that storyboards the events and enables a seamless execution of all game presentation elements.
  • Schedule and coordinate event entertainment (halftime/intermission acts, national anthem singers, etc.), including all logistics such as travel/transportation, parking, credentials, tickets and rehearsals.
  • Create music playlists for designated teams and events.
  • Manage and schedule game day staffing including DJ, PA announcer and student interns.
  • Manage the day-to-day responsibilities of the Kids Go Blue Club program, including registrations, events and correspondence.
  • Develop new ideas to grow and engage Kids Go Blue Club members.
  • Assist Marketing Team with short and long-term marketing planning and tracking needs, including keeping marketing plan up to date, tracking marketing campaign performance measurements and marketing contest implementation.
  • Work with Director of Marketing Integration to build, coordinate and help implement marketing campaign for team and game specific promotions and themed games throughout the academic year, including brainstorming marketing ideas, implementing marketing needs across various digital and grassroots channels, writing marketing copy and messaging, and working across external operation teams to implement marketing plans.
  • Increase attendance and drive ticket sales at games through collaboration with the ticket sales and ticket operations departments to create, coordinate, and execute game day ticket promotions, season ticket holder events, youth clinics and events, and group sales initiatives.
  • Assist with student events and promotions that drive engagement and increase attendance at events and games.
  • Order and purchase promotional items (giveaways, prizes, merchandise) for the purpose of enhancing the fan experience, engaging the audience or increasing attendance at games and events.
  • Coordinate and communicate all game day logistics, events and timing with the facilities and event management teams prior to the season, in addition to follow-up before each event.
  • Assist with the development and management of the event and game presentation budget, specifically pertaining to assigned sports.
  • Staff and operate video boards (graphics and videos) during various home events, where applicable.
  • Other duties as assigned.
Required Qualifications
  • A bachelor's degree is required. A minimum of one to two years' experience working in a collegiate or professional sports environment.
  • Proficient in the use of all Microsoft Office software including Word, Excel and PowerPoint.
  • Experience in Adobe Design applications, including Photoshop and Illustrator preferred.
  • Experience with video board operation (Crossfire, Blaze) preferred.
  • Must be able to work nights, weekends and holidays.
  • Experience working with and/or supervising undergraduate students.
  • This position will require routinely moving, installing, set up and take down of equipment weighing up to 50 pounds.
Additional Information

This job posting is for a University of Michigan Temporary position. Temporary employment may be full or part time, but in either case is limited in duration. Please review the full posting description for details.

The University of Michigan Athletic Department is dedicated to building a department culture which demonstrates respect for all, shows compassion for others, and celebrates the differences among our staff, student-athletes, and supporters. We are committed to the hiring and development of diverse staff who contribute to an inclusive environment.
Background Screening

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.
U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.

Internal Number: 195321