Senior SEO Specialist

Senior SEO Specialist
214231BR


As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Are you confident enough in your SEO skills to influence a content strategy and gain organic visibility? Join our team of hard-working learners to evolve new systems and round-out your skills. As a crucial member of the eBusiness content team, together we will go above and beyond to enable our internal customers to accomplish key business objectives!

Location/Division Specific Information
Remote
Chromatography and Mass Spectrometry Division (CMD)

How will you make an impact?

This role will own and drive the SEO content efforts throughout the Chromatography and Mass Spectrometry division (CMD) by creating, coaching and collaborating with CMD partners. You will be crafting the plan, inspecting newly built content, and ensuring our efforts have all the factors to rank.

As a Sr SEO Specialist, you will become a reference point for keyword research and SEO initiatives for the content team and BU partners throughout the division. You're comfortable defining a purpose for pages as you get a better understanding of the search landscape with ability to address cannibalization, proposing net-new content and strategic interlinking.
This is a remote role based in the US within the CMD ebusiness Marketing Team.

What will you do?

• Serve as the subject matter authority and support for SEO across CMD's web presence, including thermofisher.com and analyteguru.com.
• Write the SEO plan for structured and unstructured web content, working with cross-functional teams to instill SEO standard methodologies, update processes and improve communication
• Work with Web Production, Product Marketing Managers, and Web Content teams to implement on-page optimizations and propose new content ideas.
• Conduct keyword research for content writers and partners, assess page objectives, and keyword mapping. Train teams and business partners on running keyword research, applying outstanding SEO practices and how they can better collaborate amongst each other.
• Influence the internal business partners to prioritize the SEO activities with the greatest potential to meet divisional revenue targets
• Track and report on overall SEO performance and the success of specific initiatives

• Minimum of 5 years of related experience with a Bachelor's degree in related field – biology, analytical chemistry, biochemistry, or comparable preferred but not required.

• Demonstrated experience working on cross-functional teams that develop pioneering strategies and implement them through an organization
• Minimum 3+ years in SEO with a consistent track record of optimizing content heavy sites. Experience optimizing websites within the Life Science industry preferred
• Knowledge of on-page SEO, technical SEO and search engine ranking factors.
• Experience with Data Studio, Google Search Console, Conductor, Screaming Frog, Adobe, Google Analytics, or similar tools.
• Ability to form relationships, influence others, and work successfully with colleagues across multiple locations.

• Strong analytical and critical thinking skills, and an ability to draw conclusions from data to make impactful recommendations.
• Excellent communication skills – written, verbal, and presentation. Able to communicate confidently and effectively at all levels of the business and to various partner groups to propose new projects and initiatives.
• Attention to detail with strong organization and prioritization skills to successfully lead multiple projects to completion. Comfortable balancing multiple, concurrent projects with tight deadlines
• Excellent judgment and the ability to handle intensified situations
• Self-motivated individual with excellent social skills, proven track record to establish relationships and work independently

Our Mission is to enable our customers to make the world healthier, cleaner and safer. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.