Regional Marketing Manager, Biosciences
About the Job
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, and you’ll be valued and recognized for your performance. With talented managers and inspiring coworkers to support you, you’ll find the resources and opportunities to make significant contributions to the world.
Position/Division Specific Information
The Marketing Manager position for Biosciences is a member of the North American Market Development team and is responsible for implementing the Go-to-Market strategy and demand generation plans for a consumables and instrumentation portfolio within the Bioscience division of Thermo Fisher Scientific. S/he will lead the development and execution of regional marketing plans to support the Bioscience sales force that sells the Biosciences portfolio in a dynamic market environment.
How will you make an impact?
The successful candidate will consider his/her marketing strategy, while coordinating and working closely with the Bioscience Global Market Development team, Corporate Marketing, Marketing Operations, and Executive Management to guide and execute integrated marketing programs designed to help reach North American sales, marketing, and revenue goals.
The successful candidate will assume the role of a project leader and liaison to internal and external customers in order to facilitate the conversion of marketing ideas and messages into effective marketing programs leading to sales, enhanced customer satisfaction, and market growth in a dynamic environment.
This individual contributor role is a high visibility position, working in a cross-functional organization. The successful candidate should be able to contribute to the tactical marketing goals of their product portfolio and be productive and additive to the vision of the leaders of the North American Commercial Operations and the Bioscience business within 120 days.
What will you do?
Partner with cross-functional teams as an individual contributor to help develop digital marketing and sales enablement marketing plans that drive growth in key channels and customer segments
Develop and drive messaging and tools that communicate the value proposition directly to our customers through many different channels, including multiple sales teams, digital marketing, distributors, and events.
Achieves financial and market goals for designated product portfolio. Perform and present detailed analyses & routine reporting around business performance and segmentation
Provide Voice-of-Customer and Voice-of-Sales to business partners to maintain the most effective product positioning and strategy
Provide product, positioning and go-to-market strategy training and communication to direct sales teams on a regular basis
How will you get here?
Required: Bachelor’s degree in molecular and/or cell biology and/or cell analysis or related discipline
Preferred: Master’s degree in life sciences or experience in biology labs/applications and/or related-marketing role; MBA in marketing or business
3+ years experience in a marketing role, responsible for product or portfolio marketing, go-to-market strategy & execution
A proficient understanding of customer value proposition and demand/lead generation strategies
Experience with marketing planning and strategy; familiarity with life science research markets and competitors
Supporting lead generation and lead maintenance efforts with either reagent or instrumentation products
A collaborative ability to work on problems of routine to diverse scope; influence cross-functional peer groups without direct authority; and identify problems, answer questions, and gain cooperation of others to implement efficient solutions in a fast-paced, matrixed environment
Knowledge, Skills, Abilities
Business analytical skills with the ability to interpret business problems and identify business needs from data
Ability to provide strategic and tactical guidance and expertise to the broader marketing team
Provide business partners with regularly oral and written communication of key business metrics, successes, failures, best practices, etc. in order to optimize strategies and tactics to achieve targets
Ability to proactively and effectively participate in teams working through various levels of internal and external operating mechanisms to achieve goals of the company, customer, and colleagues
At Thermo Fisher Scientific, each one of our 65,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.
Apply today! http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.