Global Marketing Manager, Spectral Flow Consumables

Thermo Fisher Scientific Carlsbad, CA

About the Job

Market Development Manager, Flow Cytometry Spectral Reagents
Location: Remote

The Global Market Development Manager (GMD) will develop and execute marketing programs for spectral flow cytometry consumables using a multi-channel go-to-market strategy focus. This experienced, dynamic manager will be a key member of the Protein and Cell Analysis Global Market Development team. This role is responsible for working with a broad team, including regional and business counterparts, to develop global go-to-market strategies and integrated multi-channel marketing plans to then execute on tactical projects to achieve KPI and revenue targets and other annual operating plan objectives.


Key Responsibilities:

  • Develop strategic marketing plans for the spectral flow cytometry consumables and antibody conjugates portfolio, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
  • Develop and execute engaging, bold tactical marketing plans for new and/or existing portfolio products including those for the Novafluor product brand.
  • Drive demand generation for these portfolios delivering and evaluating the quality of marketing qualified leads to the technical sales specialist team
  • Develop customer personas for each portfolio segment and implement a customer segmentation program to build global audiences.
  • Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.
  • Develop sales force selling tools, technical training and customer facing materials in collaboration with product management, R&D, and commercial teams.
  • Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
  • Coordinate with global functions to ensure consistency with brand profiles and company standards.
  • Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
  • Work closely with regional marketing development managers to build and execute marketing programs within their regions.
  • May perform other related duties as required and/or assigned.


Required Qualifications:

  • 5+ years of experience developing a marketing strategy and successfully implementing marketing plans for highly technical reagent platforms requiring a complex selling approach
  • Knowledge of the following key competencies: 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
  • Master’s degree in Biology, Immunology, Cancer cell biology or related discipline.
  • Technical knowledge in spectral flow cytometry analysis markets
  • Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
  • Experience writing technical scientific content with ability to develop messaging for sales and customer facing materials.
  • Exceptional communication skills as well as analytical, project management and planning skills necessary.
  • Ability to manage complexity of multiple product lines with distinct go to market strategies.
  • Strong business acumen and customer focus are essential.
  • Experience with marketing and voice of customer VOC.
  • A strong record building alignment in cross-functional teams and navigating within a matrix organization to achieve goals.
  • Travel may be required

Preferred Qualifications:

PhD in life sciences discipline, MBA in multichannel or biotech marketing