Manage, optimize, and grow the service contract portfolio (extended warranties, prepaid maintenance plans, and roadside assistance) by maximizing profitability, penetration, and customer lifetime value through a commercial strategy based on financial analysis, data, and effective execution across the dealer network.
- Define the annual sales and penetration strategy for service contracts
- Analyze performance, market trends, and portfolio profitability to propose adjustments.
- Develop new product proposals, bundles, and commercial programs.
- Set commercial targets by channel, model, and region.
OPERATIONAL: 70% (¿Qué porcentaje de las funciones son operacionales?)
- Monitor sales and penetration results by dealer, region, and channel.
- Execute and follow up on campaigns, promotions, and commercial initiatives.
- Manage the existing portfolio and ensure proper implementation of processes.
- Generate performance, revenue, and profitability reports.
- Provide commercial and operational support to the dealer network.
- Coordinate product training and communications.
- Analyze sales and inventory information to identify opportunities.
RESOURCE MANAGEMENT: 10% (¿Qué porcentaje de las funciones son de admon de recursos?)
- Manage the budget for campaigns, incentives, and programs.
- Track spending vs. budget.
- Coordinate suppliers and resources assigned to the portfolio.
OTHER FUNCTIONS:
- âInvolved in new projects
- Development of new products