Brand & Marketing Manager

Responsibilities

Role Summary

The Brand & Marketing Manager role will be critical to rolling out campaigns and all communication with the Consumer Private & Business Banking (CPBB) function.  This individual will bring the Bank’s products to life through campaigns, social media management, Digital Marketing, and use of traditional and other non-traditional forms of marketing where available.

Strategy

• Work closely with the Segments and Product teams across the business to develop campaigns that speak effectively to the needs of the Client and drive branding and consideration for products and services in a strategic manner 
• In addition, use consumer, competitor and research insights to provide thought leadership in formulation of brand & marketing strategy and then execute the same. 
•  Work with the various creative and media agencies to ensure strategic and effective communication both BTL and ATL.

Business

• Work with both the digital and social media agency to ensure that effective utilization of digital marketing. Responsibility as the country social media manager. 
• Design and execute brand specifications (Brand positioning and brand architecture) to reinforce the overall SCB brand positioning. Support product naming and trademark-related matters and branch merchandising.
• Awareness and understanding of the wider business, economic and market environment in which the Group operates
• Project manage enterprise marketing campaigns and programs
• Deliver quality marketing activities to drive exceptional client experiences - on plan, on budget and on time
• Monitor competition branding and marketing activities, inform stakeholders and advice counter plans
• Assist drive productivity from all advertising and marketing investments, from tracking and measuring campaign KPIs

Processes

• Follow the Brand & Marketing discipline and processes such as briefing, expectation management, SLA, agency relations, financials (budget & ROI), stakeholder management, guidelines, regulatory and marketing council

People & Talent

• Setting appropriate tone and expectations for the team, working in collaboration with Brand & Marketing partners across all functions to effectively embed a strong culture of Brand & Marketing awareness and knowledge to the business

Risk Management

• Work with Corporate Affairs to monitor the Banks reputation and manage any reputation risk issues that may arise
• Ensure Brand & Marketing monthly GL EORP reconciliations are completed and submitted on time. 

Governance

• Display exemplary conduct and live by the Group’s Values and Code of Conduct
• Ensure Brand & Marketing is complaint to the Risk Management Framework, Group Code of Conduct, and various Policies, Procedures, and guidelines of the Bank.

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

Internal:

• Regional Heads, Corporate Affairs and Brand & Marketing
• Country Heads and Managers, Business Units 
• Corporate Affairs 

External: 

• Group and Country Agencies 
• Third Party Agencies 

Our Ideal Candidate 

•         Candidate should have digital marketing experience
•       Relevant Bachelor’s Degree
•       Should understand social media platforms and have backed knowledge of these platforms
•        3-5 years relevant work experience in a Brand & Marketing role 
•        Ability to work with teams, manage multiple projects and meet strict deadlines
• Comfortable in interfacing with external clients
• Candidate should have event planning experience
• A self-starter who can be creative and innovative, and who can also guide utilization of budgets based on prior experience.

About Standard Chartered 

We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
• In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
• Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers