Sr Mgr, Social Media (Channel Management)

Red Bull Santa Monica, CA

About the Job

Social Media is important to the lifecycle of Red Bull content. Red Bull social media programs are engaging more than 40 million Facebook fans, setting live-streaming records on YouTube, enabling rich customer dialogues via Twitter, and much more. The Sr. Manager Social Media - Channel Management drives new and innovative social media programs and content output on our social media platforms. S/he is responsible for daily community management and the growth of our social networks.

In your first year you will:

  • Launch new Red Bull US accounts
  • Drive a goal-oriented mindset across the team
  • Build relationships across a matrixed organization for efficiency and optimization of content
  • Identify what success looks like

    RESPONSIBILITIES

    Areas that play to your strengths

    All the responsibilities we'll trust you with:
    • STRATEGIZE & EXECUTE SOCIAL MEDIA PROGRAMS

    • LEAD & IMPROVE SOCIAL MEDIA PROCESSES

    EXPERIENCE

    Your areas of knowledge and expertise

    that matter most for this role:
    • 5+ years of social media and/or platform partnership experience
    • Firm understanding of partnerships and digital media platform landscape
    • Digital native with expertise in launching brands on social media platforms
    • Strong familiarity with new and emerging video platforms (YouTube, Facebook, Snapchat, Twitch etc.)
    • Diverse experience with digital video formats, as well as with various video players
    • Ability to influence others and gain buy-in at the team, peer, and executive level
    • Use logic, market research and data to drive strategy
    • Strong planning, project execution, and analytical competencies
    • Exceptional communication skills
    • Creative thinker and innovator, in touch with Millennials and Gen Z
    • Prior experience in CPG or retail industry with an eye for leveraging social media platforms for conversion is a huge plus
    • Travel up to: 50%

    WHERE YOU'LL BE BASED

    Santa Monica California, United States

    United States Red Bull North America

    JOIN THE TEAM

    Got what it takes?

    In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.