Marketing Business Analyst 2 (Remote)

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Job Details

  • Location: Irving, TX, 75039
  • Date Posted: 3 weeks ago
  • Employment Type: Full Time
  • Category: Technology
  • Req Number: REF161705O
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Company Description

Job Description

It’s all about the customer.

Working within Epsilon’s PeopleCloud Customer platform, the Marketing Business Analyst will support, contribute to, produce, and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client and internal technical delivery teams. The Marketing BA will work closely with account team leads to ensure accurate and timely delivery of low to medium complexity account deliverables, with a focus on defining and building new campaigns/ reports/ analysis and executing existing client campaigns and reports.

What you’ll do as a CRM Marketing Business Analyst 2:

  • Understand campaign business requirement documents based on client discovery/ intake
  • Follow SDLC to build multi-channel marketing campaigns - create functional specs, build campaign flowcharts/ workflows, conduct unit/ end to end testing and deployment of the campaigns
  • Build waterfall and ad-hoc reports based on business requirements
  • Proactively work to improve delivery quality, repeatability and on-time delivery of campaigns
  • Ability to have effective client meetings, understand deliverables, and drive successful outcomes
  • Help in developing and implementing best practices, standards, methodologies, etc. around campaign processes & automation

What skills you will use:

  • 3-5 years of relevant experience
  • Understanding of CRM solutions, marketing concepts and marketing channels like direct mail, email, mobile, etc.
  • Experience in the execution of low to medium complexity, multi-channel marketing programs
  • Hands-on working experience on HCL UNICA Campaign or Adobe Campaign marketing automation tools
  • Ability to understand, analyze, and interpret campaign data output
  • Experience translating business requirement documents into functional specifications, creating and executing test plans
  • Understanding of data warehouse and data mart concepts
  • Intermediate SQL skills and ability to write queries for data manipulation
  • Detail-oriented, ability to multi-task, prioritize and quickly change priorities
  • Organizational and interpersonal skills
  • Good time management
  • Excellent written and verbal communication skills


Additional Information

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. 

Applicants with criminal histories are welcome to apply.