Social Media Manager

PGA TOUR Superstore Roswell, GA

About the Job

BE - DO - TEACH AMAZING

PGA TOUR Superstore seeks a Social Media Manager to develop and execute social media strategies to attract and engage fans and followers, raise brand awareness, and grow our community engagement in a measurable way.

Because living our Core Values is at the forefront of what we do, we PUT PEOPLE FIRST by investing in our associates that take care of our Customers!


  • Medical, Dental, Vision Benefits - Day 1 eligibility

  • (401K) Retirement Plan with employer match

  • Work-Family Balance - no early mornings or late nights

  • 25% Associate Discount

  • Committed to serving our communities, including Matching Gift Program for Associates


This position is the passionate advocate for the brand's social media communities and consumer facing social channels. This position interprets integrated marketing communications, brand-building messages, corporate communications, and issues management in the brand's voice across social media networks as part of the Customer Engagement Team. The selected candidate will be a unicorn - part strategist, community manager and content creator.



Management

  • Develops, executes, and manages social media and digital marketing strategies, goals, and objectives.

  • Drives social media initiatives and content across social channels.

  • Provides tools, processes, and thought leadership across the marketing team to elevate approach and drive new thinking.

  • Partners closely with Field Marketing on any store-specific or local social media needs

  • Strategizes and executes programs to grow and engage audiences and followers.

  • Implements, monitors, and measures social media campaigns to support broader marketing initiatives.

  • Implements national and local paid media campaigns effectively utilizing Facebook Ads Manager.

  • Develops brand awareness and increase engagement by developing and designing strong content strategies.

  • Explores and identifies emerging social networks, platforms, and new ways to engage and reach targeted guests/audiences.

  • Stays current and assesses industry and social media trends, tools, new platforms, innovations, and best practices.

  • Manages vendors to effectively execute marketing campaigns.



Content

  • Partners with the creative team to develop and execute planned, real time, paid and organic content with "AIR" (Authentic, Interesting and Relevant)

  • Develops and manages social content calendars and value-added content solutions to prompt engagement and activate consumers through social media outlets.

  • Creates and/or sources content for social media posts based on promotion needs, community sentiment, store or market-specific activities, special events, promotions, products, and company announcements.

  • Builds and manages the brand's social media profiles and presence.


Social Media Engagement

  • Oversees social media engagement across stores and multi-channel to harness the power of the social web, gain insights, and connect with customers, fans, as well as critics.

  • Leverages social listening tools to monitor brand conversations and report key insights.

  • Engages in relevant social discussion about the organization, brand, competitors, and/or industry from existing customers and new guests/audiences.

  • Manages a direct report - Jr. Community Manager/Reputation Specialist who is responsible for customer feedback on social channels both reactive (i.e., addressing Customer comments and concerns in an appropriate manner) and proactive (i.e., surprise & delights customers who demonstrate advocacy of our brand). This direct report is also responsible for monitoring online ratings and responding accordingly.


Promotions and Campaigns

  • Develops and executes social promotions and campaigns, tracks their success, and the content and links posted through other channels.

  • Drives acquisition in partnership with media lead.

  • Recommends creative approaches for social media executions to support business goals, including promotions, campaigns, and contests.

  • Partners with Brand team to enhance brand strategies through social channels.

  • Partners with Merchandising to enhance partnerships through social channels.

  • Partners with Marketing Partnership team to strengthen partnerships and enhance brand associations.

  • Partners with PR team to enhance PR strategies through social channels.

  • Provides thought leadership to the field marketing team for local social promotions.

  • Develop and execute influencer marketing relationships/campaigns.

  • Measurements, Analytics, & Reporting Prepares reports based on key performance indicators.

  • Captures and analyzes customer online reviews and translates into guest insights.

  • Provides counsel on social media utilization and measurements.

  • Analyzes social media presence, performance, and activities.

  • Maintains a consistent system of documented reporting and metrics.

  • Analyzes paid media strategy and provides suggestions to continue to improve performance across all paid social channels.


Qualifications

  • 3-5 years' experience at a social media agency or a member of a social media team

  • Social media community management experience.

  • Exceptional communications skills.

  • Have partnered with designers and creative agencies to develop visual assets for social media.

  • Ability to collaborate effectively within a team and across organizational and team boundaries.

  • Ability to manage complex projects in a fast-changing environment.

  • Proven track record for new, innovative approaches and smart risk taking.

  • Undergraduate degree or equivalent work experience that helped hone your creative writing skills.

  • Understanding of evolving social media trends.

  • Have deep platform expertise on Facebook, Instagram, YouTube, and/or Twitter.

  • Experience with tools like SOCi, Sprinklr, Sprout, Opal, and/or Crimson Hexagon, etc.


Core Values: Put People First, Innovate Continuously, Lead by Example, Listen and Respond, Include Everyone, Give Back to Others

We comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over), national origin, ancestry, citizenship status, physical or mental disability, veteran status, marital status, genetic information, and any other legally protected status. Employment discrimination isn't just unlawful, it violates our policies and is not who we are. Every associate at every level in the organization is prohibited from engaging in any form of discrimination.

An associate who believes s/he is being discriminated against should report it immediately to the Human Resources department. The law and our policies prohibit retaliation against anyone for making such a report.