Mgr, Partnership Svcs-Penn State Sports Properties

Learfield IMG College University Park, PA

About the Job

Penn State Sports Properties is Learfield's local, dedicated entity representing the Penn State University. In complete collaboration with the university, this team is committed to extending the affinity of the Nittany Lions brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base.

As exclusive multimedia rights holder for the Penn State University, Penn State Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the Nittany Lions in which to bolster their own brand and garner maximum exposure through inventory such as venue signage; event sponsorships and promotion; corporate hospitality; television and digital engagement and visibility via the official athletics website; and radio game broadcasts and coaches' shows.

The Manager, Partnership Services position will serve as the main liaison between clients, the university and the property sales team. This position will be actively involved in individual client development and overall property revenue generation strategy. This person will have a working knowledge of marketing, sports sponsorships and media, and a demonstrated ability to connect a client's marketing/business goals with appropriate sponsorship opportunities and delivery. This person will provide direction to his/her team and will coordinate a game plan with each property seller to ensure all client contracts are properly activated. This position will attend key client & university meetings, and will help serve in the development and delivery of multi-faceted marketing plans for clients.


  • Lead PSSP's client service, ideation, sales operations and activation efforts
  • Manage Partnership Services staff
  • Establish framework, office structure and assignment of duties including, but not limited to: client outreach initiatives, digital and social media coordination, client and property PR, graphic design, proposal/proof of performance/contract development, research, management and tracking of inventory, game-day/event activation and fulfillment oversight
  • Lead Penn State Sports Properties client entertainment efforts (special events, hospitality and experiential opportunities)
  • Liaison between corporate partners, property staff and the Athletic Department
  • Identify & concept ideas for existing & potential corporate partners
  • Lead property staff with all fulfillment needs for signage, radio, print, digital, social, promotions, IP, entitlements and events
  • Lead and direct corporate hospitality, tickets, in-game promotions, proof-of-performance tracking, pre-game Fan Zone and other activities on Game Day
  • Manage all aspects of client fulfillment
  • Other duties as assigned


  • Minimum 5 years of experience in management of people, process, & relationships. Prior corporate marketing, advertising/sports marketing agency or professional/collegiate sports environment are preferred but not necessary
  • Degree from a 4 year university or college
  • Solution minded and collaborative personality traits
  • Excellent client service & communication skills, including significant client-facing experience
  • Proposal, proof-of-performance & contract development
  • Digital/social media experience
  • Event & hospitality management
  • Production, fulfillment, activation, trafficking & tracking
  • General understanding of the business development process, especially related to sponsorship/corporate partnerships/media sales
  • Exceptionally detail oriented and organized with ability to meet concrete deadlines
  • Ability to interact with corporate clients, university representatives and members of the Learfield team in a fast-paced environment
  • Desire and ability to provide an exceptional level of client service and partnership activation
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Learfield IMG College is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity