Media Activation Supervisor - MOGO

Learfield IMG College New York, NY

About the Job

*This role can sit remotely

SUMMARY -

We are looking for digital media experts to manage complex programmatic display campaigns. Primary responsibilities will be to execute flawless digital marketing campaigns to achieve client's key KPIs.

ESSENTIAL FUNCTIONS-

The following reflects management's definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time based on business needs.

RESPONSIBILITIES-

  • Responsible for managing the execution of programmatic display, mobile, and video campaigns for your book of business and ensure flawless execution and exceptional campaign performance
  • Partnering with internal teams to understand the client's marketing goals and nuances and provide media strategy and recommendations to ensure we are set up to achieve results
  • Identify and suggest new strategies or tactics that will help deliver or exceed client goals
  • Strong understanding of programmatic display strategies, tools, and data that can be leveraged to make campaigns more successful
  • Analyzing data on a daily basis to perform ongoing optimizations to achieve KPI goals, including optimizations across different digital channel
  • Identify any shifts in digital platforms and performance trends
  • Contributing to weekly, monthly, and annual reporting needs and insights
  • Contributing to client presentations and insights
  • Deep understanding of programmatic digital ecosystems and the appropriate application of each platform within campaigns
  • Troubleshoot campaign, creative, and technical issues affecting tracking, implementation, and/or performance
  • Leading trafficking in DCM and platforms with support from internal teams
  • Contributing to improvements in processes, both technical and business
  • Demonstrates best practices in Google Marketing Platform (DV365), Campaign Manager, Google Tag Manager. Working knowledge of The Trade Desk, DSP, Google Analytics, and visualization and reporting tool (Tableau) would be a bonus
TEAM-

  • Showcase best practices in working and communicating cross-functionally with sales, client solutions, media activation, and 3rd party vendors and use vertical business strategy, revenue driving tactics, and increase customer satisfaction
  • Supporting key lines of business (agency business, Fan365, or other responsibilities as outlined in your individual performance goals)
  • Proactively problem solve to resourcefully seek the best solution to challenges
  • Responsible for client retention rates
  • Disrupt the mindset of customers and sales teams by bringing innovative ideas that showcase a case for change and Mogo's unique value proposition
  • Identify opportunities to improve the campaign performance and customer experience
  • Demonstrate deep understanding of agency process, departments and how to effectively get work done on time and on budget
  • Become the expert in your channel of focus
  • Supports interviewing and hiring processes (as needed) and helps train and educate the team on best practices
  • Maintaining clear communication with internal teams

QUALIFICATIONS

  • Bachelor's degree (B.A.) or equivalent work experience
  • 3+ years digital marketing experience, agency/media experience required
  • Strong organizational skills and ability to maintain accuracy and meet deadlines in a high-volume, fast-paced environment
  • Excellent interdepartmental coordination and collaboration skills
  • Ability to communicate directly with clients to address questions and resolve concerns with diplomacy and acumen
  • Understanding of performance analytics and the ability to interpret data into meaningful insights and actionable next steps
  • Experience with online research and planning tools
  • Knowledge of JavaScript, SQL, and HTML is a plus
  • Google Analytics certified preferred
  • Working knowledge of Google Marketing Platform (DV365), Campaign Manager, Google Tag Manager. Working knowledge of The Trade Desk, DSP, Google Analytics, and visualization and reporting tool (Tableau) would be a bonus
  • Proficient in Microsoft Office Suite, Google Apps, basic web-based protocols and communication tools

PERSONAL CHARACTERISTICS

  • Self-motivated critical thinker, with high attention to detail, who takes pride in their work
  • Creative problem solver who anticipates challenges and preemptively offers solutions
  • Well-developed interpersonal skills and ability to get along with diverse personalities
  • Team oriented, able to balance individual contributions with the health and efficacy of the team
  • Expresses a willingness to always go the extra mile to support both clients and internal stakeholders
  • Loves fast-paced work environments, functions in ambiguity and adapts well to change

WHAT WE OFFER

Healthcare, 401(k), PTO, flexible work environment, fun team outings, company events, challenging work, and professional development. Our San Francisco/Bay Area office is dog-friendly and has free parking.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Learfield IMG College is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

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