Senior Analyst, Digital Analytics

Hilton Worldwide (HWW)
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Job Details

  • Location: Addison, TX, 75001
  • Date Posted: 2026-03-07
  • Employment Type: Full Time
  • Category: Marketing Managers
  • Req Number: COR012J4
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Description

Job Description

***This role can be located in Dallas, TX, McLean, VA, or Memphis, TN***

In Commercial Strategy, Insights, and Analytics, we are internal consultants to key functions across the business, including Hilton’s Customer, Brands, Marketing, Digital, Revenue, and Sales organizations, with specialized support for the executive leadership team. The team consists of both embedded authorities who serve as strategic advisors to key partners and technical specialists who are proficient in advanced analytics techniques and tools. The team is integrated with the business functions to ensure close partnership and to optimally measure and drive company performance. 

What will I be doing?
Working within Digital Analytics, you will be supporting the Customer Experience organization, providing day-to-day tactical support and strategic analysis to help them create and optimize Hilton’s digital guest experiences.

More specifically, you will:

  • Deliver analysis to answer business questions and outline impacts.
  • Use data to tell comprehensive and compelling stories to a variety of audiences and decision-makers.
  • Create standard reporting, dashboards, and metrics so that everybody is speaking the same language.
  • Help customer experience teams develop KPIs and success metrics through analytical guidance and data.
  • Deliver measurement recommendations and technical specifications for digital analytics tracking.
  • Support Digital Analytics team in linking digital insights to broader impacts across the enterprise.
  • Support Customer Experience in improving digital product adoption and conversion via analysis and testing.
  • Partner with teams across the enterprise, specifically within Analytics and the digital space, to understand and support initiatives.
  • Present data insights and digital performance to business stakeholders across the organization.
  • Develop subject matter expertise within digital customer experience.
  • Learn new tools as needed and emphasize continuous improvement.

What are we looking for?
The success in this role will demonstrate itself through the following attributes and skills:

  • Ability to analyze data and develop insights and to create a narrative
  • Ability to effectively communicate data insights and analyses to business stakeholders
  • Curiosity and passion to develop proactive insights into digital customer experience
  • Exhibit a “can-do” demeanor with a passion for getting things done at the speed of business to consistently meet deadlines
  • Familiarity with technical requirements of digital analytics tagging and tracking
  • Ability to adapt to a fast-paced, ambiguous, and changing business environment

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

  • Three (3) years of professional experience
  • Two (2) years of Analytics experience
  • One (1) year of experience in report and dashboard creation
  • One (1) year working with a web analytics platform, including tracking and debugging (Adobe Analytics or Google Analytics)

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

  • BA/BS Bachelor’s Degree in an analytical subject area
  • Five (5) years of professional experience
  • Three (3) years of Analytics experience
  • One (1) year of deep experience working with Adobe Analytics
  • Experience with at least one coding language/query tool: SQL, Hive, Alteryx, R, SAS, Python

What is it like working for Hilton?

The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces.

We support the mental and physical wellbeing of all Team Members, so they can Thrive, thanks to innovative programs and benefits such as workplace flexibility, career growth and development, and our Go Hilton travel discount program. Hilton prioritizes understanding and integrating our Team Members’ unique perspectives and voices—along with those of our Guests, Owners, Suppliers, and Partners—to cultivate a diverse and inclusive environment for all. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton! 

We are an equal opportunity employer and value diversity at our company. We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of their role, and to receive other benefits and privileges of employment. Please contact us to request accommodation.