Global Marketing Automation Director

Gallagher
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Job Details

  • Location: Rolling Meadows, IL, 60008
  • Date Posted: 2024-03-13
  • Employment Type: Full Time
  • Category: Marketing
  • Req Number: 22427
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Description

About Us:

Welcome to Gallagher – a global leader in insurance, risk management, and consulting services. With a growing team of more than 45,000 professionals worldwide, we empower businesses, communities, and individuals to thrive. At Gallagher, you can build a career whether it’s with our brokerage division, our benefits and HR consulting division, or our corporate team. Experience The Gallagher Way, a culture fueled by shared values and a collective passion for excellence. Join one of our dynamic teams, where you'll play a pivotal role in shaping Gallagher's future and unlocking unparalleled opportunities for both clients and yourself.

 

We believe that every candidate brings something special to the table, including you! So, even if you feel that you’re close but not an exact match, we encourage you to apply.

Overview:

Gallagher is seeking a passionate marketing technologist and data-driven strategist that thrives in a collaborative, growth-oriented environment. We are searching for a dynamic Marketing Automation Leader to champion and scale our rapidly expanding digital marketing function.

 

Working with our enterprise marketing automation solution, Salesforce Marketing Cloud, this role is crucial in guiding marketing automation efforts from email marketing to lead management to sales enablement. This role will be responsible for ensuring our marketing automation plan aligns with business objectives and achieves operational excellence.

 

The ideal candidate is an expert at leveraging marketing automation and digital marketing tactics to execute and optimize campaigns and drive high-quality pipeline growth.

Responsibilities:
  • Define and drive the strategy and roadmap for marketing automation centered on the Salesforce Marketing Cloud platform
  • Collaborate with marketing leaders across the organization to shape campaign tactics and priorities
  • Lead all aspects of the marketing automation team in productivity, dependency and effectiveness
  • Establish marketing automation metrics by developing and evaluating KPIs for monitoring and assessing marketing activity
  • Execute marketing automation campaigns through email delivery, distribution list creation, automations, journeys, nurturing, lead scoring, personalization and performance reporting in a flexible and timely manner that meet business objectives and maximize ROI
  • Ensure data quality and integrity of customer data (clients, prospects and leads) within the platform, enabling detailed segmentation and persona-based targeting
  • Work closely with technology teams to develop, maintain and optimize a scalable and secure platform
  • Cultivate a marketing automation center of excellence across users of the platform
  • Act as the Salesforce Marketing Cloud point of contact for teams across the organization as well as with vendors
Qualifications:

Required:

  • Bachelor's Degree
  • Minimum of 8 years relevant experience leading a digital marketing team
  • Proven digital platform builder with a strong track record of leveraging digital channels and enhancing a brand through online capabilities.

Highly Preferred:

  • Bachelor’s degree and minimum 7-10 years of experience in marketing automation, operations, or demand generation
  • Deep experience with Salesforce Marketing Cloud, including implementation and process design to maximize the value of the platform
  • Ability to train and communicate complex technology usage to less technical stakeholders while establishing well-documented processes
  • Experience handling integration between various marketing technologies
  • Strong analytical skills, comfort with data, and the ability to communicate findings at all levels of the organization to drive action
  • Strong cross-functional communication skills and a growth mindset
  • Understanding of pragmatic marketing strategies and customer lifecycle marketing
  • Previous familiarity/direct experience handling and/or advanced usage of Salesforce CRM system
  • Extensive experience managing, training, and mentoring staff of various expertise levels.

Behaviors:

  • Exemplary leadership
  • Excellent communication skills: written, verbal, presentation
  • Confirmed ability to work with senior business leaders to drive change in the organization
  • Must thrive in a fast paced, iterative, deadline driven environment
  • 5+ years’ experience overseeing teams

#LI-JS1 #LI-Hybrid

Additional Information:

On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits. 

 Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve:

  • Medical/dental/vision plans, which start from day one!
  • Life and accident insurance
  • 401(K) and Roth options
  • Tax-advantaged accounts (HSA, FSA)
  • Educational expense reimbursement
  • Paid parental leave

Other benefits include:

  • Digital mental health services (Talkspace)
  • Flexible work hours (availability varies by office and job function)
  • Training programs
  • Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing
  • Charitable matching gift program
  • And more...

We value inclusion and diversity

Click Here to review our U.S. Eligibility Requirements

Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.

Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.

Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws.

Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.