Sr Mgr, Digital Growth Data Management

FOX Los Angeles, CA

About the Job

JOB DESCRIPTION

We are looking for a Senior Manger of Digital Growth Data Management, the unicorn who can speak both marketing and data/technical and seamlessly swim back and forth between those functions and serve as interpreter. You'll take marketing requirements for campaigns and translate those into use cases and accompanying data needs. You'll drive those requirements through our internal Data Services organization to develop and deliver against these attributes. You'll assess existing data to determine accuracy and if it's 'good enough.' You'll perform ad hoc analyses including customer segment sizing to help shape campaign targeting, and campaign list generation on occasion. This position primarily interfaces with Marketing partners accountable for campaign business results, operations managers responsible for building and executing campaigns, and product and technology teams responsible for delivering against data requirements.

A SNAPSHOT OF YOUR RESPONSIBILITIES

  • Function as Marketing's subject matter expert on internal data, definitions, usage and sources to support Marketing's campaign and reporting needs and other applications for data
  • Assess and analyze available data vs. intended applications and use cases
  • Develop recommendations and implications for using existing data vs. sourcing net new data to marketing stakeholders
  • Perform end-to-end management of work streams including requirements and sourcing, testing and validation of development to ultimately ensure data availability to support campaigns and reporting
  • Prioritize portfolio of data requirements to ensure sprint delivery teams are working on the most impactful
  • Create and manage steady backlog of new data requirements
  • Monitor data quality in production systems to ensure ongoing accuracy and readiness
  • Identify issues, determine impacts if any, and drive appropriate issue resolution via tech and support teams while communicating to affected stakeholders
  • Conduct proactive and reactive analysis on data to determine best fields to use and values to key off of for campaigning and reporting. Includes sizing
  • Develop and manage scorecards on data quality and delivery
  • Ensure Marketing data documentation is up to date and accurate
  • Perform additional analytic responsibilities as assigned or requested


WHAT YOU WILL NEED

  • 3+ years of experience in a data management function involving developing requirements and use cases, prioritizing data needs, validating data delivery, and ensuring ongoing data quality
  • 5+ years of experience as a data analyst, preferably with an entertainment or digital media company working in Marketing, Product, or Technical/IT teams
  • 5+ years of professional experience using advanced SQL
  • Exceptional analytical and quantitative skills with the ability to interpret and summarize complex data that drive actionable plans that add value to the business
  • Expert in MS Excel
  • Disciplined, analytical but a creative thinker and problem solver
  • Strong attention to detail, strong ability to complete work under pressure on tight deadlines, logical thinking, curious, self-motivated
  • Superior verbal and written communication skills at all levels of an organization with the ability to present complex data, influence others and build relationships


NICE TO HAVE, BUT NOT A DEAL BREAKER

  • Prior experience working in an Agile development model for data development and delivery
  • 2+ years of working with marketing campaign management tools and their data - Salesforce Marketing Cloud, Localytics, Urban Airship
  • 2-5 years of relevant work experience with Digital, Media, and Entertainment


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.