Director, Ad Platforms

Fox Sports New York, NY

About the Job

JOB DESCRIPTION

The Ad Platforms Director will join a small but growing team at Fox News responsible for monetizing foxnews.com and foxbusiness.com. As the Ad Platforms Director, you will be responsible for optimizing the Ad stack across desktop, mobile and CTV in Google Ad Manager as well a growing amount of inventory in FreeWheel. You will manage the programmatic ad platforms manager and contribute to the overall digital strategy for programmatic and direct ad sales.

A SNAPSHOT OF YOUR RESPONSIBILITIES

  • Audit, update and maintain Google Ad Manager global settings, including Adx Rules, Pricing Rules and Protections to best support programmatic and direct ad sales
  • Engage with stake holders, vendors, and Ad Tech teams to optimize the ad stack for programmatic revenue across web, mobile apps, and CTV devices for display, short form video and long form live video advertising
  • Evaluate, onboard, implement and troubleshoot new features and updates from Google Ad Manager to maximize video and display revenue
  • Provide business and technical expertise in the review and implementation of header bidding solutions
  • Work closely with the programmatic team to properly define and maintain Yield Partners, Yield Groups, and Protections
  • Own and maintain the ad unit and key value organization within Google Ad Manager
  • Pull and analyze ad server reporting to pin point and address issues with display and video ad serving
  • Manage and provide guidance to the Programmatic Ad Platforms Manager


WHAT YOU WILL NEED

  • 3+ years' experience as a Google Ad Manager Admin, including owning and setting up Placement, Ad Unit and Key Value structure, Ad Break Templates, Ad Rules, and Inventory Shares.
  • 1 + year experience managing Open Bidding and Header Bidder such as TAM or Prebid
  • Strong excel and analytics skills


NICE TO HAVE, BUT NOT A DEAL BREAKER

  • A Bachelor's degree, or equivalent experience
  • Experience with Freewheel


ABOUT YOU

  • An excellent multitasker with the ability to prioritize in a fast paced environment
  • Facile and comfortable with ad technology and working on related projects or issues that require troubleshooting
  • Excellent communicator and able to message information to different groups effectively, from developers to sales people
  • Proactive and solution oriented nature
  • Self-starter attitude, entrepreneurial spirit and quick learner


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.