Customer Data Platform Program Dir

Fox Sports New York, NY

About the Job

JOB DESCRIPTION

Fox News has a great opportunity for a Customer Data Platform (CDP) Program Director. As the CDP Program Director, you will oversee the integration of our CDP tool, working alongside Fox News' Consumer Products and Engineering (CPE), Strategic Initiatives, Business Intelligence, Business Development, Sales and Product teams, among others. This role is a mixture of data, strategy and analysis and provides in-depth reports and insights in preparation for a cookie-less world.

A SNAPSHOT OF YOUR RESPONSIBILITES

  • Ensure all first and third-party data is collected, stored and analyzed properly
  • Liaise with stakeholders across teams and business units
  • Coordinate with product and technology teams
  • Prioritize campaigns based on corporate initiatives, map customer journeys
  • Propose campaigns to drive key priorities; rapidly iterate and test strategies and creatives
  • Develop framework for campaign analysis, reporting; develop success metrics
  • Communicate status of individual campaigns and overall initiative to senior executive team
  • Ensure legal and privacy compliance
  • Manage 2 direct reports (CDP Experience Manager and Front-End Developer)


WHAT YOU WILL NEED

  • Extensive expertise in MarTech including strategy, operation, analytics and optimization
  • 5+ years of experience in a CDP-related data and analytics role
  • User Interface (UI) and User Experience (UX) knowledge
  • Deep knowledge of CDP, DMP, DSP, CRM and other big data sources
  • Digital marketing experience across digital advertising, paid social, push and in-app notifications
  • Experience running A/B tests, funnel analysis, conversion tracking, and marketing attribution
  • HTML and CSS abilities are required to design/create branded pop-ups tailored to user interests
  • Understands analytics tools such as Google Analytics, Adobe Analytics, Segment, Taplytics, etc.
  • Experience managing data engineering/data science/data analyst teams


NICE TO HAVE BUT NOT A DEAL BREAKER

  • Familiarity with JavaScript


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.