Advertising Sales Specialist
About the Job
This position is responsible for prospecting new leads, developing and presenting marketing presentations to potential Auto Club publications advertisers. This position is also responsible for utilizing market research to develop promotional materials and delivering sales presentations to potential advertisers. In conjunction with management, Advertising Sales Specialist will be responsible for setting and achieving sales goals for print and digital advertising space. Advertising Specialist will also be responsible for setting and attaining relationships with current accounts and securing future advertising sales.
Call on potential clients and sell outside advertising for Auto Club’s print and digital assets. Prepare and present marketing and sales presentations to potential advertisers. Utilize market research to develop sales campaigns and to increase external advertising revenue.
Monitor outside advertising market and search for new sales opportunities. Create and establish new relationships with new clients while maintaining current client relationships.
Establish annual sales goals in conjunction with department management. Work against plan to attain sales goals.
Prepare and review reports (insertion orders, monthly revenue reports, call reports). Reconcile and verify advertising billings in conjunction with office management. Occasionally assist with collections when necessary.
BA/BS in Business, Marketing, Advertising or equivalent combination of education and experience is required.
A minimum of three/five years prior advertising sales or directly related work experience is required.
Prior sales experience required.
Advanced knowledge of advertising agencies and a current client base preferred.
Advanced knowledge of magazine advertising, digital advertising, marketing and communications techniques.
Moderate ability to gather, analyze and organize information into presentation.
Moderate knowledge of PC software applications (Outlook, Word, Excel).
Moderate analytical and mathematical ability needed.
Knowledge of CRM tools
• Health coverage for medical, dental, vision
• 401(K) saving plan with company match AND Pension
• Tuition assistance
• PTO for community volunteer programs
• Wellness program
• Employee discounts
“Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”
AAA is an Equal Opportunity Employer
The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.