Therapeutic Specialist, Women’s Health – BC Interior / Victoria
About Astellas
Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com.
Are you driven to make a real difference in the lives of patients?
We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.
Astellas Pharma Canada (APCA) is currently searching for a Therapeutic Specialist, Women’s Health reporting to Regional Sales Manager, Canada.
Purpose & Scope:
The Therapeutic Specialist is passionate and driven with a strong background in women’s health to spearhead the introduction of our first in class product, dedicated to improving the lives of women through innovative healthcare solutions.
Will be responsible for driving sales growth and market share expansion within assigned territory, while embodying the cultural pillars of being competitive, ambitious, and accountable.
Will achieve annual sales forecasts and deliver sustainable ROI through implementation of the Astellas strategy, utilizing approved sales and marketing materials while managing appropriate budgets and resources.
Has solid scientific understanding, clinical acumen and expert knowledge of Astellas and competitor products. This knowledge is essential to conduct knowledge exchange with multiple clinical specialties in the assigned therapeutic area on clinical trials, disease state, screening and patient identification, practice structure, clinical care pathways and integrated models of care to enhance patient outcomes.
Essential Job Responsibilities:
- Promote Astellas' women's health product to healthcare professionals, including obstetrician and gynecologists, primary care physicians, nurses, nurse practitioners and pharmacists, through effective sales presentations and medical education activities.
- Develop and execute strategic territory plans to achieve sales targets and objectives, leveraging market insights, competitive intelligence, and customer segmentation to identify opportunities for growth and market penetration.
- Utilize business acumen to analyze market trends, competitor activities, and customer needs, applying brand strategies and tactics accordingly to maximize sales success.
- Conduct comprehensive customer profiling to identify key influencers and decision-makers within target accounts, tailoring sales messages and solutions to address their specific needs and preferences.
- Foster collaboration with internal stakeholders, including marketing, medical affairs, and market access teams, to support product launch activity.
- Successfully leverage omnichannel to engage with healthcare professionals through a variety of communication channels, including in-person visits, virtual meetings, email, conferences, medical education activities etc.
- Demonstrate recent launch experience by successfully introducing new products to the market, driving awareness, adoption, and market penetration within a competitive landscape.
- Navigate and succeed in a complex reimbursement environment by understanding payer dynamics and patient access programs.
- Identify unmet educational needs of health care professionals and delivers non-promotional learning programs aligned with APCA approved education strategies to facilitate exchange of information on related scientific and clinical issues. Organize and conduct learning activity events adhering to Astellas Learning SOP and IMC Code of ethical practices.
- Exhibit leadership, accountability and internal motivation to achieve and surpass individual and team sales targets.
- Demonstrate consistent strong teamwork and winning attitude and positive approach.
- Accurately report/submit sales call activities, territory expenses and written reports and within deadline as defined by Astellas or the Regional Sales Manager.
- Attend all company-sponsored sales and medical meetings as directed by company management. This includes national and international conferences as directed by regional sales manager.
- Ensure territory sales strategy execution using annual territory business plan, regional business plan, and call activity reports.
- Responsible for personal compliance and helping embed a compliance culture within the affiliate.
- Additional duties as needed.
Quantitative Dimensions:
Accountable for driving sales vs target for their territory, arriving at sales operating budget targets for their territory and executing on all sales execution metrics and territorial KPIs established for the brand.
Organizational Context:
Reports to Regional Sales Manager