Associate Global Market Development Manager

Thermo Fisher Scientific Boston, MA

About the Job

Job Title: Associate Global Market Development Manager
Requisition ID: 131146BR
Location: US - Remote



What will you do?
The Associate Global Market Development Manager (GMD) will develop and execute marketing programs for flow cytometry instrument systems using a multi-channel go-to-market strategy focus. This experienced, dynamic manager will be a key member of the Protein and Cell Analysis Global Market Development team. This role is responsible for working with a broad team, including regional and business counterparts, to develop global go-to-market strategies and integrated multi-channel marketing plans to then execute on tactical projects to achieve KPI and revenue targets and other annual operating plan objectives.


Responsibilities:

  • Develop strategic marketing plans for flow cytometry instrumentation portfolio, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
  • Develop and execute engaging, bold tactical marketing plans for new and/or existing portfolio products including those for Attune NxT and Cytkick Autosampler instruments.
  • Drive demand generation for these portfolios delivering and evaluating the quality of marketing qualified leads to the technical sales specialist team
  • Develop customer personas for each portfolio segment and implement a customer segmentation program to build global audiences.
  • Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.
  • Develop sales force selling tools, technical training and customer facing materials in collaboration with product management, R&D, and commercial teams.
  • Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
  • Coordinate with global functions to ensure consistency with brand profiles and company standards.
  • Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
  • Work closely with regional marketing development managers to build and execute marketing programs within their regions.
  • May perform other related duties as required and/or assigned.


How will you get there?
Education:

  • Bachelor’s degree in Biology, Immunology, Cancer cell biology or related discipline.
Experience:
  • 2+ years of experience developing a marketing strategy and successfully implementing marketing plans for highly technical reagent platforms requiring a complex selling approach
  • Knowledge of the following key competencies: 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
  • Bachelor’s degree in Biology, Immunology, Cancer cell biology or related discipline.
  • Technical knowledge in flow cytometry analysis markets
  • Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
  • Experience writing technical scientific content with ability to develop messaging for sales and customer facing materials.
  • Exceptional communication skills as well as analytical, project management and planning skills necessary.
  • Ability to manage complexity of multiple product lines with distinct go to market strategies.
  • Strong business acumen and customer focus are essential.
  • Experience with marketing and voice of customer VOC.
  • A strong record building alignment in cross-functional teams and navigating within a matrix organization to achieve goals.
  • Travel may be required.

Preferred Qualifications:

Masters of Science and/or PhD in life sciences discipline


Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $25 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing productivity in their laboratories, we are here to support them. Our global team of more than 75,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon. For more information, please visit www.thermofisher.com.