Vice President, Communications Strategy and Integration

American Red Cross (ATS)
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Job Details

  • Location: Washington, DC, 20022
  • Date Posted: 2024-02-08
  • Employment Type: Full Time
  • Category: Admin/Clerical
  • Req Number: RC68423
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Description

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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?

Join us-Where your Career is a Force for Good!

Job Description:

Applications including cover letters and resumes, as well as nominations, should be sent to the attention of Cathy Sutherland and Lionel Anderson at arc_vpcomms@jmsearch.com

STOP and READ!
IF YOU ARE INTERESTED IN THIS POSITION, PLEASE DO NOT APPLY VIA THIS RED CROSS CAREERS WEBSITE . NO ONE WILL BE REVIEWING RESUMES FOR THIS POSITION HERE. YOU WILL NOT BE CONSIDERED UNLESS YOU APPLY USING THE ABOVE EMAIL ADDRESS.


WHY CHOOSE US?

As one of the nation's premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good.

We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference.

The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women's Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions.

At the American Red Cross, your uniqueness can shine!

WHAT YOU NEED TO KNOW:

The Vice President, Communications Strategy and Integration is responsible for the development, planning, leadership and oversight of communications and related integration to marketing strategy for the American Red Cross. As a member of the CMCO's senior leadership team, this position will be responsible for developing the vision and strategy for the organization's communications presence to amplify the brand, ensure growth, retention, mission delivery and consistent messaging and positioning as well as to maintain positive brand reputation. Additionally, this position will be accountable for working with other MarComm leadership to ensure integration across marketing functions, including digital engagement, brand & creative and marketing optimization and data strategy.

This is a remote position where the preferred candidate resides within the Eastern time zone. Travel: 25% for in-person meetings and to deploy as needed.

WHERE YOUR CAREER IS A FORCE GOOD :
  • Support CMCO in developing integrated national marketing and communication strategies for enterprise-level internal and external campaigns in a fast-paced environment.
  • Develop strategies and workplans to maintain organization's brand reputation. Work closely with media team to cultivate contacts with top-tier media representatives to promote media interest regarding organization programs, events and news.
  • Lead dispersed teams of communications SMEs in media, social engagement, field communications, visual services and internal relations in a manner that drives collaboration, cohesive strategy and measurable impact.
  • Serve as senior approver of press releases, speeches, background materials, public position statements, press kits and other materials. Review and respond to media requests for information.
  • May serve as a spokesperson on behalf of the organization. Responsible for media training executive-level organization spokespeople.
  • Manage department budget and work closely with CMCO on annual financial planning.


WHAT YOU NEED TO SUCCEED:
  • Master's degree in Public Relations, Marketing, Business or related field required.
  • Experience working in a shared service and/or agency environment a plus.
  • Minimum 15 years of related experience or equivalent combination of education and related experience required.
  • 10 years of people management experience.


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COMPENSATION RANGE AND BENEFITS FOR YOU:

The annual salary range for this position is $250K - $265K. We do not offer an annual bonus for this role.

This job will be posted for a minimum of five business days and extended if the applicant pool needs to be expanded.

Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role. **We will review specific salary information at the time of phone screening based upon your location & experience.**

We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance the learn. Benefits include:

• Medical, Dental Vision plans

• Health Spending Accounts & Flexible Spending Accounts

• PTO: Starting at 19 days a year; based on FLSA status and tenure

• Holidays: 11 paid holidays comprised of six core holidays and five floating holidays

• 401K with 5% match

• Paid Family Leave

• Employee Assistance

• Disability and Insurance: Short + Long Term

• Service Awards and recognition

Applications including cover letters and resumes, as well as nominations, should be sent to the attention of Cathy Sutherland and Lionel Anderson at arc_vpcomms@jmsearch.com

STOP and READ!
IF YOU ARE INTERESTED IN THIS POSITION, PLEASE DO NOT APPLY VIA THIS RED CROSS CAREERS WEBSITE . NO ONE WILL BE REVIEWING RESUMES FOR THIS POSITION HERE. YOU WILL NOT BE CONSIDERED UNLESS YOU APPLY USING THE ABOVE EMAIL ADDRESS.


Apply now! Joining our team will provide you with the opportunity to make a difference every day.

The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Interested in Volunteering?

Life's emergencies don't stop, and neither do American Red Cross volunteers, who represent more than 90 percent of our workforce to help prevent and alleviate human suffering. You can make a difference by volunteering in a position that appeals to you and allows you to use your unique skills and talents. The Red Cross relies on generous volunteers who give their time and talent to help fulfill our lifesaving mission.

Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.

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