Senior PR Manager

Vanguard Malvern, PA

About the Job

Vanguard Corporate Communications is the Voice of Vanguard to clients, crew, and other key stakeholders. We recognize and embrace the responsibility we have in giving clients the best chance of investment success, so we seek to inspire, inform, and educate in all we do.

The public relations function is paramount in telling the Vanguard story. For more than four decades, Vanguard has cultivated a reputation with the news media as being an accessible, responsive, candid, and resourceful source for reporters around the globe. Vanguard is also differentiated by adhering to a simple but effective communication approach – being a clear, credible, candid, and contrary voice in the industry.

As a member of our PR Americas leadership team, you will oversee the public relations program and team supporting our intermediary business -- Financial Advisor Services (FAS). Financial Advisor Services is our largest business, a representation of the power and possibility of the advice landscape. You’ll serve as a trusted counselor and partner to the business and its leadership, as well marketing, sales, and technology partners and other key stakeholders to showcase to the industry the growth, innovation, and endurance of FAS. 

In this role you will:

  • Develop the public relations strategies to enable business outcomes. Provide consultation to develop public relation communications solutions that drive identified business outcomes. Translate business strategies and initiatives into messaging and content. Prioritize communications and messages to maximize impact on target external client audiences, including the general public, customers, crew, governmental bodies, and suppliers, and the media.

  • Hire, evaluate, and supervise crew. Provide guidance and training as necessary to develop crew. Set performance standards, review performance, and make informed compensation decisions in accordance with all applicable Human Resources policies and procedures.

  • Protect Vanguard's reputation through all public relations communications across various channels and platforms. Coordinate governance activities with senior leadership and ensure appropriate implementation. Lead communication consultants to proactively source and deliver business-critical public relations communications.

  • Drive the development of public relations agendas with high-quality communications material across a variety of formats, platforms, and channels. Apply Vanguard's style, usage, and brand standards to ensure consistency.

  • Drives the impact of the collective public relations communication strategy. Ensure the execution of all phases of the communications process, including conception, implementation, and measurement. Partner closely with senior leaders to advise and develop public relations strategies that meet current and future needs of Vanguard.

  • Balance external practice with Vanguard brand. Encourage adoption as appropriate. Serve as Vanguard's authority on industry best practices, emerging trends, and their validity in Vanguard's environment.

  • Develop and strengthen working relationships with key influencers and executives across the organization and in the industry to support public relations and business objectives.

  • Spearhead continuous improvements in Vanguard's public relations strategy and implementation. Measure and monitor public relations satisfaction and make recommendations based on feedback gathered from various sources.

  • Coordinate rapid response/crisis communications with appropriate internal partners.

Fulfilling your mission:

At Vanguard, we’re changing how the world invests, and you’ll make sure that message comes cross loud and clear. You will support Vanguard’s mission to take a stand for all investors.

What it takes:

  • Minimum of eight years related work experience, with at least three years of industry experience.

  • Undergraduate degree or equivalent combination of training and experience. Public Relations degree preferred. Graduate degree preferred.

  • Exceptional leadership and interpersonal skills. A strong collaborative work style. Experience leading and managing a team.

  • Ability to work with various departments and levels of management including senior executives. Strong persuasion and influence skills, and confidence when presenting recommendations and counseling leadership and stakeholders.

  • Excellent written and verbal communication skills.

  • Deep understanding of Vanguard’s brand, investment philosophy, and primary business strategy. Broad knowledge of financial services industry, and strong investment and product acumen.

  • Ability to work in a fast-paced environment and manage multiple complex projects at once. Drives innovation and thinks creatively to set and implement a strategy.

Vanguard is not offering sponsorship for this position.

You should be aware this will designate you as a Fund Access Person and carries with it certain responsibilities and restrictions. Reference the Code of Ethics Policy for further details.

About Vanguard

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.