Digital Marketing Strategist
About the Job
When you are part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.
As the world leader in serving science, we empower our people to advance innovative technologies, develop meaningful solutions, and build rewarding careers. With revenues of $25 billion and the largest investment in R&D in the industry, we give our 70,000 extraordinary minds the resources and opportunities to make significant contributions to the world.
Thermo Fisher Scientific Electron Microscopy Solutions is seeking an accomplished and energetic Digital Marketing Strategist to design, run, and report on digital marketing activities. The role will report to the Digital Content Manager. Our objective is to increase the speed, frequency, and efficacy of our digital marketing programs, shortening time-to-business objectives for product groups, business development, and sales.
With the support of divisional marketing leadership, this individual will provide guidance and leadership to the digital content team, support funnel acceleration efforts, develop lead nurturing campaigns, build and implement omni-channel campaigns and drive innovation initiatives. This includes building sophisticated automation, developing a strong segmentation strategy, implementing lead scoring models, consulting with business partners on customer experience, and helping develop comprehensive campaign reports.
This role will also be responsible for coordinating with internal & external resources to drive in-bound & out-bound marketing efforts, and develop reporting for these efforts.
The ideal candidate will have hands-on experience with our marketing automation system, Eloqua, understanding content marketing funnel strategy, have CRM experience, and strong leadership skills.
Essential Duties and Responsibilities
Develop, deploy and track comprehensive online campaigns that meet agreed goals associated with each campaign.
Advising marketing and business leaders on the best use of online tools to drive traffic to our products and growing lead generation KPIs.
Lead digital marketing activities including–but not limited to–the use of e-mail management programs and forms for those activities.
Educate and support junior team members on digital content tactics.
Select, manage and qualify vendors for the execution of the marketing content projects and support the agile implementation of the MSD marketing campaigns
Drive marketing technology innovation initiatives.
Collaborate with the central lead management team and the divisional sales team for driving sales validation of pending leads
Stay current on marketing trends, strategy and tools.
Run strategic activities for a defined set of outbound marketing programs and associated campaigns that may target existing install base, competitive replacement opportunities, or adjacent/vertical markets via trade show events, webinars, content offers/promotion, PPC, social or 3rd party marketing channels.
Set, run, and track strategic measurable objectives, and campaign timelines. Work in coordination with internal stakeholders and the marketing teams to ensure campaigns achieve their stated goals, on time and on budget.
Use HTML and WYSIWYG editors to build emails and landing pages based on established templates. Update existing template and build new ones when required.
Develop quality assurance (QA) process for digital assets and campaigns.
Other marketing duties as may be needed to meet business needs.
Collaborate closely with departments and sibling business groups to ensure our team’s successful completion of critical business objectives.
Travel to other company locations, training events, conferences and/or trade shows to represent Thermo Fisher Scientific, as needed. Total travel not to exceed 5-10%.
Required: Bachelor’s Degree or equivalent; A minimum of five years of professional marketing experience and operational familiarity with current-generation marketing automation platforms.
Preferred: Leadership experience, proficient in CRM systems and their integrated functionality with marketing platforms.
Demonstrate ability to learn quickly, multi-task and prioritize in a fast-paced and dynamic work environment.
Proven project management skills all the way through reporting and evaluation. Comfort in working on multiple sophisticated projects simultaneously. Effective use of time-management for planning, organizing, and scheduling multiple programs for timely completion.
Excellent computer skills including use of Microsoft Office as well as Marketing tools such as Eloqua and Microsoft Dynamics CRM preferred.
Strong analytical capabilities, including the ability to clearly define problems, collect relevant and trustworthy data, establish facts, and draw value-based conclusions. Self-starter and ability to prioritize, coordinate and complete tasks independently.
At Thermo Fisher Scientific, each one of our employees has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer. Apply today http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.